The Game Boy Color released in 1998, and today marks the 52nd birthday of McDonald’s furry, purple mascot Grimace. So, what has McDonald’s decided to do with this information? Whip up some purple patties in his honour? No, the fast-food chain has done one better than that by releasing a video game all about Grimace's Birthday shenanigans for the Game Boy Color.
Honestly, a much cooler move from McDonald’s than the competition to win one of its McCrispy Gaming Chairs late last year, and almost as cool as the chicken nugget-shaped Tetris handheld that McDonald’s released in China just last month.
The Grimace game, titled Grimace’s Birthday, has been developed by Krool Toys using GB Studio (via RetroDodo). If you’re hoping to give it a go but don’t have a Game Boy Color to hand, you can try the game on Krool Toys website or via mobile. Although not advertised by McDonalds as being one of the ways to play, those with a physical Game Boy Color, however, can download the game as a ROM file via the Internet Archive and play it on the go.
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