Battlefield 2042 actually pulled it off, and made the comeback most said was impossible. It all started last weekend, when the game kicked off another free weekend across all platforms, alongside a hefty sale.
Since we can only see the numbers on Steam, it looked like both worked to bring player numbers eerily close to the game's all-time high concurrent. While that was already more success than any Battlefield 2042 had ever seen with similar promotions in the past, it looks like it wasn't a fluke.
The real test of whether the promotion convinced new players to actually stick with Battlefield 2042, of course, was whether those numbers could stay as close as possible to the highs of the free weekend. Player population almost always drops following these sort of free access weekends, as a portion of players try out the game, and move on when they're not hooked.
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