The face of Max Payne, Sam Lake, on if he regrets using his likeness in the games

Alan Wake 2 director Sam Lake has suggested that, in hindsight, he might not have been as open to the idea of lending his own mug to Max Payne had he known how successful the series would become.

With Remedy having just released the long-awaited Alan Wake 2 to a pretty stellar reception, Lake and co look to currently be taking a well earned chance to savour the achievement before getting started on any new projects. In an interview with GQ, Lake touched on his humble beginnings in game development, seemingly suggesting that he might not have gifted his likeness to Max Payne had he been aware just how many people would see it.

“If I had known how big the whole thing would become, would I have done it? I don’t know, but it would certainly have given me pause,” Lake said. He also noted that his friends, including Remedy cofounder Petri Järvilehto, once jokingly compared his appearance in the photo that eventually became part of the visual foundation of the original Max Payne’s story to that of action heroes Clint Eastwood and Bruce Willis during a flight to E3.

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